Marketing research is very important tool which an organization can expand and grow its businesses. In order to understand how marketing research is done, I would make reference to one of the marketing survey in which I participated as a member of a focused group. Indeed, Cypricot Inc. the company that organized for the survey was in to find out the probable reasons as to why consumers prefer the services of its rival company over its own company. It is on this basis that focus groups were formed with questions on the telephony industry with reference to Cypricot and its competitors.
My experience during the focus group discussion was very good. Indeed, we had a host of questions to discuss with regard to products offered by the telephony companies and hoe they differed with those offered by Cypricot. On this basis, we were able to identify factors that favored the design of the products and services offered by Cypriot’s competitors and how Cypricot could turn its opportunities into expansion strategies. During the interaction, I appreciated that focus group is a very important tool of research as a variety of response and information could be obtained from each member on the market and the strategic moves the company ought to take so as to gain a competitive advantaged.